Got Milk? Was in a difficult situation. They had one of the most iconic advertising campaigns in the world but milk sales were consistently dropping with added competition from yogurt and alternative kinds of milk. The solution? Rebrand Got Milk? To Milk Life — repositioning milk as the central character rather than celebrities with milk mustaches. I developed the creative online strategy to bring the brand to life, creating a content marketing campaign that spanned Facebook, Twitter, Vine and Instagram.