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Healthcare.gov

Healthcare.gov

They didn’t want it. Thought it was too expensive and hated the idea of being forced to buy it. But for healthcare.gov “Obamacare” to work we needed millions of Millennial ‘Young Invincibles” to purchase health insurance.  I led a creative team that over a four year period produced over 200 pieces of social content, ran eight TV campaigns, worked with celebrities like LeBron James, hosted the first government/Twitch.tv live stream and helped sign up over 20 million people to get affordable health insurance.

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