48 Million Views on a Shoestring Budget
The Archery Trade Association wanted to make a big splash to convince young people to try archery with very little funds. I created a unique influencer campaign that enlisted two popular YouTube/video influencers to compete against each other in an Archery Showdown.
Each influencer developed their own archery video and asked their audience to vote for their video. Audiences wanted to support their favorite influencer and were incentivized with the winner receiving free archery equipment to give out to their fans.
The videos have received over 48 million views on YouTube and Facebook and the campaign broke all records for unique visitors.