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Influencer Showdown

ARCHERY
INFLUENCER SHOWDOWN

The Archery Trade Association wanted to make a big splash to convince young people to try archery for the first time. I created a unique influencer campaign that enlisted two popular YouTube influencers to compete against each other in an Archery Showdown.

The videos received over 48 million views on YouTube and Facebook and the campaign broke all previous records for site visits for our client.

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