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Insurance Gap

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End the Surprise Insurance Gap

Even if you have insurance your next trip to the ER might not be covered. That’s because insurance companies can drop doctors from your network at any time to make bigger profits. A coalition of doctors came to us to help stop this crazy loophole. We developed a simple, visual insight: Insurance companies are hiding behind an asterisk to make more profits. Our campaign, End the Surprise Insurance Gap included a website, TV spot, social and OOH that already changed legislation in two states to close the loophole.

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