This is Personal
Women’s reproductive rights were under attack. State after state launched aggressive campaigns aimed at limiting a woman’s right to choose. To combat the rampant misogyny I helped launch the This Is Personal campaign to equip young women ages with the facts and tools they need to mobilize against real threats to their reproductive health.
Through a series of highly engaging videos and social content we built a massive coalition of women who banded together to support real legislative changes to protect a woman’s right to chose what happened to her body.