MTAILOR
REBRAND
MTailor developed machine learning technology that measured customers for custom clothes using just their phone. But a stagnant brand was holding them back from reaching a wider audience.
I launched a multi-channel rebranding process, repositioning MTailor as a modern custom clothing company.
Original photography repositioned MTailor as an aspirational but approachable brand.
Custom clothes no matter what your size. Life's just better when your clothes fit. www.MTailor.com
Two TV campaigns helped reintroduce the new MTailor to our customers.
Custom clothes, guaranteed fit. Get measured right on your phone today. www.MTailor.com
Redesigned website and app experience
