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Archery

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Archery

The Hunger Games and Avengers movies had catapulted archery into mainstream entertainment but they weren’t converting into sales for the archery industry. To bridge the revenue gap I developed a creative strategy that positioned archery as an approachable, entertaining and visually appealing sport. Something young people could see themselves actually doing. The campaign was a wild success for our client, earning not only awards but a mass youth following of new archers that we brought into the sport.