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Surprise Insurance Gap

 Surprise Insurance Gap
consumer influence campaign

Even if you have insurance your next trip to the ER might not be covered because insurance
companies can drop doctors from your network at any time to make larger profits.

I developed a simple insight: Insurance companies are hiding behind an asterisk to make more profits. The integrated campaign, included a website, TV spot, social and OOH, which has already closed the insurance loophole in two states.

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