MTAILOR
REBRAND
MTailor had machine learning technology that measured customers for custom clothes using just their phone but lacked an engaging brand.
I launched a multi-channel rebranding process, repositioning MTailor as a modern custom clothing company.
Original photography repositioned MTailor as an aspirational but approachable brand.
Two TV campaigns helped reintroduce the new MTailor to our customers.
Redesigned website and app experience
