2018-10-12_MTailor2481-b.jpg

MTailor

MTAILOR
REBRAND

MTailor had machine learning technology that measured customers for custom clothes using just their phone but lacked an engaging brand.

I launched a multi-channel rebranding process, repositioning MTailor as a modern custom clothing company.

2018-10-12_MTailor5917b.jpg

Original photography repositioned MTailor as an aspirational but approachable brand.


Two TV campaigns helped reintroduce the new MTailor to our customers.


Screen Shot 2019-02-12 at 10.34.24 AM.png

Redesigned website and app experience