MTailor had cutting edge technology that allowed anyone to get measured for custom clothes in just 30 seconds using their phone’s camera.
But their branding didn’t reflect the dynamism of the company.
I developed a new visual vocabulary and directed a photoshoot to convey an aspirational look while still being approachable.
To help kickstart the rebrand I wrote and produced two TV spots that injected a new life into the brand.
Each was written to be extremely different in order to determine which direction to move the next round of creative.